As a follow-on to my recent app post, a couple of interesting udates. First up, marketplace.org ran an interesting piece on apps on June 9th. Sabri Ben-Achour covered the Apple iTunes announcement by saying:
- It’s hard for app developers to get noticed(thats a “no shit sherlock” moment)
- It’s hard to make money (thats NSS #2)
- There are 1.6 million apps on the Apple store, the search function isn’t that great
- There have been 75 billion app downloads, but the average user downloads zero apps per month.
Apples answer? Paid promotion within the iTunes store. Of course if apps didn’t exist and companies and developers were using the power of mobile through web, css etc. their sites would be found in context of content and SEO. They could focus their efforts in a single way to promote their content and the web UI to access it.
Also new, to me, I went to use Skype to contact one of my kids in Europe the other day and was surprised, and more than a little disappointed to find the Skype app was no longer working and no longer available. It’s not clear if this was a business decision, or a technology one. The app was the only one I ever used on the Samsung SmartTV that used the camera. Yeah, I know I should have taped over the camera.
That’s the problem with apps, you wait for ages for a platform that makes sense, and then two or more come along at the same time. You better hope you pick the right one. There are some 137 pages on a single thread on the Skype Community forums debating if either Skype or Samsung was the wrong platform.