Posts Tagged 'partners'

Market dynamics and IBM vs IBM

Yet again I find myself handcuffed in terms of what I can say about my current projects, but inspired to respond to long time buddy James Governors blog or twitter posts.

In a blog entry, James takes up the cause of the underdog, in this case, Nick Hortovanyi who is working down-under to sell IBM hardware and software. Nick complains in a blog entry about trying to sell IBM Software and IBM System x servers, while IBM System x are running adverts in the press advertising Windows software and middleware.

So James, you as much as anyone knows that IBM is a big company, measured in small pieces by their own PNLs. Do you hear Power Systems VARs and Partners bleating because System x (x86 servers) advertise and promote Intel Inside and Windows ? Did you hear mainframes complaining about SWG making Windows enterprise ready?

For that matter, when was the last time you recall seeing IBM SWG extol the virtues and scalability of IBM System x Enterprise Servers? The iDataPlex is an awesome machine for running Windows and Linux web infrastrcuture, but you wouldn’t know from IBM SWG advertising. You’d be surprised who pays whom to run these adds, but the x86 marketplace is fiercly competitive and if IBM only sold IBM, we’d be out of that business before you could spell b-u-s-i-n-e-s-s i-n-t-e-l-l-i-g-e-n-c-e.

I’d be more interested and concerned about the support and incentive Nick and his peers were getting to sell IBM products, than what IBM was doing in advertising. If we fail in the former, we fail, period, no matter what advertising we run.


About & Contact

I'm Mark Cathcart, formally a Senior Distinguished Engineer, in Dells Software Group; before that Director of Systems Engineering in the Enterprise Solutions Group at Dell. Prior to that, I was IBM Distinguished Engineer and member of the IBM Academy of Technology. I'm an information technology optimist.


I was a member of the Linux Foundation Core Infrastructure Initiative Steering committee. Read more about it here.

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