Dell Tech Camp London wrap

Dell Tech Camp London

Talking, Talking, Listening

I’ve been meaning to just say “hi” and thanks to everyone who stopped by Dell Tech Camp last week.

The picture shows the Design center team which included a complete cross section of our design team across Enterprise and Consumer groups. Tom, Scott and myself were there from Enterprise. I must admit, Tom and Scott outclassed me as they were from the h/w design side of the team and bought “things” along for touch and feel. If I’m going to do this again next year, I need to think through how we show off some of our software. Having a play penof inanimate objects and mock-ups works great for hardware.

The event itself was actually 3x separate events. A Customer event, a Press/Analyst event, and on the last evening, a Team Dell event. The good news about being the software guy, no parts or demo’s to break down when it was all over. Over in the Virtualization zone, they had our delivered stuff covered, they had a pre-release version of vStart, our all in one rack based virtualization solution; Running on it was a virtualization stack from our partners, and DELL Advanced Infrastructure Manager(AIM), plus a number of other simulated software demos.

Each of the “events” were very different. For the customer events I got to talk to some great folks about what they are doing, where they are with virtualization, perhaps the most interesting was with the folks from a UK Government agency who didn’t use virtualization at all. We had a great discussion about how they could gain greater flexibility and optimization while not compromising on their important data analysis mission.

Now I remember how I dislike standing up all day

The Press/Analyst briefing was more formal, the Dell AR had grouped the attendees into interest groups, and they were cycled through every 45-mins. I had some great discussions with the guys from the451 Group and IDC as well as a number of others on our use of agile, some of the technology selection and challenges in working towards being more visible(as opposed to embedded) software company. We also talked about how we were approaching some of the complicated issues in the automation and orchestration of work to deploy and manage multiple hypervisors and physical servers and storage.

I had a frantic last day, up early and run in Regents Park, shower, pack, check-out and hoped on the London Underground over to Liverpool St station to meet and have coffee with James Governor of Redmonk aka Monkchips. James had been at Dell Tech Camp, we acknowledged each other across a briefing and left the catch-up for today. As always our discussions ricochet’d all over the place, but as always around our common interests, data center efficiency and complexity vs simplicity. Then it was back on the Underground, pick-up my case from the the hotel, Underground, Paddington Express and then the familiarity and comfort of the AA Flagship lounge and AA service back to Austin.

It was great meeting folks again, either to argue the pro’s and con’s of what we were doing, or to hear what they were doing. I’d forgotten though how hard work being a “booth babe” was, and how my lower back hates me for it.

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About & Contact

I'm Mark Cathcart, formaly a Senior Distinguished Engineer, in Dells Software Group; before that Director of Systems Engineering in the Enterprise Solutions Group at Dell. Prior to that, I was IBM Distinguished Engineer and member of the IBM Academy of Technology. I'm an information technology optimist.

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