I’ve seen the “Powered by Dell” tagline on the Ironman.com website but never given it much thought. This year I missed out on a coveted Ironman Hawaii (World Championships) slot, but was fortunate enough to get a call from the ironman HQ at the World Triathlon Corporation and get a slot in the Ironman Executive Challenge at Ironman Arizona in November.
So it was with some interest that Laura sent me a link to this article which links Dell and the Ironman with some useful insight from the chief technology officer for the Ford Ironman World Championship. It ends with five Ways Creative Use of Technology Can Turn a Small Business Into an Ironman.
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